Kaia Hemming is an art buyer at JWT, one of…
Whether you’re starting your own business, or have been in business for a while, this webinar with marketing expert Linda Carlson will provide the marketing basics every small business needs: What, where, how-to, and most important, how much.
In this first ASPP Business Bootcamp session, Linda Carlson will you help you learn:
- Solid fundamental business skills and methodologies
- Traditional and new media basics
- Options for advertising & self-marketing on a budget
- Guerrilla marketing & media relations techniques
- How to analyze: checklists and a glossary on marketing industry jargon
- How to clarify rates, regulations, discounts
Linda Carlson is the author of Advertising with Small Budgets for Big Results. In it she offers a mini-encyclopedia of the most affordable promotional tools. Whether you’re looking for ways to extend the impact of online promos or are considering doing advertising for the first time; she offers dozens of possibilities, many of which are possible with resources you already have on hand.