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Getting a break, a big break, in photography is challenging. When you finally get a call from a major publication to photograph for them, you might run into a situation where the editorial fee is much lower than you expected. John Harrington, author of More Best Business Practices for Photographers, gave us a practical decision tree for taking or rejecting the opportunity.
“Anytime a photographer talks to me and says, ‘I don’t have a choice because I gotta pay my rent or mortage or my car needs to get fixed.’ I would never begrudge a photographer taking a low-end, undervalued, underpaid rate…The key is to not find yourself in that situation on a regular basis because it will ultimately hit a downward spiral that is just not going to serve you well.”