Yesterday, the American Academy of Pediatrics issued a new recommendation to treat childhood obesity with statins -- the drugs used by millions of adults worldwide to reduce cholesterol. Irrespective of your feelings about whether this course of treatment is prudent or safe, the result has been a cascade of news articles with images of childhood obesity.
Photo by Allen Murabayashi
This episode is a perfect example of how stock can be created and licensed. Although this specific story might have a short life in the press (relatively speaking), the issue of obesity in America (and in many developed countries) is huge. Its effects on life expectancy, heart disease, medical system costs, etc are going to be a generational issue, and stock photography will constantly be used to illustrate this issue.
A few points to note:
A lot of people don't shoot more complex topics like model-released lifestyle because of the difficulty of access to models, stylists, make-up artists, etc. However, obesity is one of those topics that is nearly universal in every community, so making these pictures shouldn't be a comparatively easy.
Scan your newspapers and magazines to see how these images typically look, and diversify your stock portfolio by creating these images.
This episode is a perfect example of how stock can be created and licensed. Although this specific story might have a short life in the press (relatively speaking), the issue of obesity in America (and in many developed countries) is huge. Its effects on life expectancy, heart disease, medical system costs, etc are going to be a generational issue, and stock photography will constantly be used to illustrate this issue.
A few points to note:
- Usage of these images will more typically be editorial in nature. The shot of the obese person from behind will always be the "bread and butter" shot because it protects the subject while still illustrating the problem.
- Because usage is editorial, the licensing fees will be lower
- That said, we still receive research requests for model released images of obese people that ad agencies will license for much higher fees.
A lot of people don't shoot more complex topics like model-released lifestyle because of the difficulty of access to models, stylists, make-up artists, etc. However, obesity is one of those topics that is nearly universal in every community, so making these pictures shouldn't be a comparatively easy.
Scan your newspapers and magazines to see how these images typically look, and diversify your stock portfolio by creating these images.
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