
photo by Denise Crew / #PSC000551974
1. OVERVIEW
In stock photography, as in life, 'green living' is uncharted territory. When photographers are asked to provide examples of green living, there are few real life examples to draw on; consumers themselves have not figured it out!
Buyers do unanimously report that there are too many photos of the obvious examples: recycling bins, wind turbines, farmers markets. But there is huge demand for the elusive non-stereotypical 'green' images. This section will help you imagine new ideas for conveying environmental topics and green living. Here's the thing: If you can find creativity in this topic, your work will fly off the shelves.
We especially ask in this section that you share with us any great images of your own, or tear sheets and shot list ideas - let's help each other!
photo by Eric O'Connell
2. DEFINITIONS
Green living includes the entire range of emotions and lifestyle scenarios connected to the idea that human behavior is negatively impacting the environmental stability of the planet.
Green Living can include positive changes we are making as a society or as individuals to be less wasteful. It can include depictions of nature that are more serious or have more of an edge than the typical landscape shots. Green Living also includes food ( including both organic products and more thoughtful agriculture and eating).
There is also typically an aesthetic association with 'green' that dictates a clean, natural photographic style.
"This is an area that will explode in the next couple years, it's an
untouched area that does not seem to exist in stock. I'm nervous that we might
burn out of concepts and images really fast. Even if this inspires
a couple people to start shooting - that would be incredible. I'd like everyone to brainstorm and think outside the box (but not too conceptual - I need Lifestyle). I am going to need a lot of
these images in the fall - so let's get them in by then! " - Susan
Wetherby, Discovery Communications
Continue reading Lifestyle: Green Living & Eco.

