Conspiracy theorists might have reason to be skeptical of a chemical company that appeals to our humanity after selling Napalm to the US Military. But that was then and this is now (and silicone breast implants are back en vogue too). Last year, the Dow Chemical Company introduced “The Human Element” advertising campaign, which was developed by the ad agency Draft FCB.
The campaign has aged well, and more recently I’ve started to see some of Steve McCurry’s (of National Geographic “Afghan Girl” fame) images from southeast Asia being used in various contexts (truth be told, I saw them in Seed Magazine!). Big props to Draft FCB and Dow for pushing magnificent photojournalistic images in their ad campaigns. When people complain about stock photos looking bad, a large part of blame goes to the image buyers for not “pushing” photography further.
The fisherman image from the Weligama on the south coast of Sri Lanka is one of my favorite McCurry images.