Erik Boker: Product Dissections

Continuing with our theme of craftiness today, here are some of Erik Boker‘s product dissections.

From Boker’s project statement:

“I am interested in the notions of art as commercial product, art as
artifact, and the nature of the museum, and I continue to explore our
understanding of their roles, and the inherent beauty, humor, and
horror that lies within them.”

Horror is Aquafresh’s thorax, spread wide for all to see.

eboker_af1.jpg

Aquafresh Extra Fresh

eboker_af_empwr.jpg

Aquafresh, Extreme Empowermint

eboker_cg_jr1.jpg

Colgate Junior, Bubble Fruit

eboker_cg_max2.jpg

Colgate Maxfresh, Kiss Me Mint

eboker_cg_mintstrp.jpg

Colgate Total Mint Stripe

eboker_oralb.jpg

Oral-B Stages for Kids
Bubble-Gum Magic – Disney Princesses

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I can almost smell the princess bubblegum-tinged formaldehyde.


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  1. jonny at 2:35 pm

    Kenji Toma did a shoot like this for Mass Appeal a few years back. He dissected a bunch of classic Nike’s a la biology lab. complete with pins and some great props.

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