Photography Websites: What Buyers Want: The Video

Photography Websites: What Buyers Want: The Video

Last month, we presented the results of our research with over 550+ photo buyers discussing what they liked/disliked in photographer websites. Following on the heels of that information, Grover has been out and about presenting this information in seminars, and I finally cajoled him with a can of Sapporo into sitting at my computer and speaking into a mic for an hour to bring the video to you.

Here’s a table of contents:

  • Photo Editor/Buyer Survey Results
  • Your site’s purpose and goal
    • The 2 different types of users
    • Getting assignment work
    • Selling stock/prints
    • Getting a better/new job
    • The 6 most important elements
    • One website, multiple revenue streams
  • Marketing your website
    • Driving traffic to your site
    • Search engine checklist
    • Google and Flash
    • Your title tag
    • Marketing case study: Brad Mangin
  • Photography websites best practices
  • Some advice from your clients
  • Evaluation criteria
  • How PhotoShelter can help

PS. I wrote the opening music…smooth jazz.

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This article was written by

Allen Murabayashi is the Chairman and co-founder of PhotoShelter. He co-hosts the "I Love Photography" podcast on iTunes.

There are 6 comments for this article
  1. Jaime Alvarez at 3:53 pm

    this video is truly valuable. I learned many many things, and found out that I was spot on with most of them. I have to say that it is too long, and could stand the use of some editing. I think One of the most important things that you found out with your study, and that is true of culture these days, is instant gratification. This video simply falls short on that aspect alone. Maybe its best to split it up into chapters, so you can view a bit of it at a time. I found that at 30 minutes I just became disinterested and went on clicking on the timeline to speed things up. I hope I dont sound like a jerk, but it seems like a bit of critique would help make this valuable information just a little more palatable, rather than sitting through 60+minutes of long transitions. Thanks again, and please feel free to visit my site, whenever you feel like it.

  2. Kristjan at 10:03 pm

    Thank you for this webinar. Lot of fine points to think about and interesting results of the survey. All of this will help me fine tune the integration (or communication) between my photoshelter site and my site Kristjan Logason Photograher Iceland

  3. Anonymous at 5:30 am

    So, it appears that “what buyers want” are specifically the features that it would be difficult if not impossible for photographers to implement on their own websites, but which just happen to be available (for a sizable fee, of course) from the company that produced this video. How very convenient!

  4. Allen Murabayashi at 10:29 am

    @anonymous yes, the internet is a huge conspiracy to take advantage of you. gimme a break. we took the information from the survey and designed some features into our product to satisfy what we learned. a photographer could implement the features if they had the inclination to do so, but obviously they are better served by outsourcing website development. do you complain about “what photogs want in a camera” results in a $3000 DSLR and $1500 lenses?

  5. anonymous at 11:03 am

    great information; but for future reference it may be nicer to deliver presentations more swiftly and concisely, the incredibly slow pace of speech, and laboured pauses make it a frustrating watch for a busy professional.

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