As I mentioned in my last post entited Why SEO Matters to Photographers, links and link text make a difference in how you optimize your photography website for search engines. But how do we know if Google has indexed any of our pages?
Go to Google, and type in:
site:[your site url]
I did a search for Christopher Morrison, who is a photographer in Tucson, AZ specializing in fine art landscapes, travel and stock photography. Christopher set up a CNAME of http://archive.cmo-photos.com and wanted to ensure that his site had the best SEO possible.
The results for his Google indexed pages were good, but not as good as I expected…
Google had indexed all the links to all his galleries, but I didn’t understand why individual image pages were not being indexed (and consequently wouldn’t be found in Google Image Search).
Chris had thumbnails and text links to his various galleries.
With a PhotoShelter website, you have the option of displaying a filename as a text link into the image, which I highly suggest. But equally important is making sure that you have descriptive filenames. For example, Chris could turn on the default names from his camera, which might appear as:
or he could use the SEO technique of renaming the files with keywords that match up to optimized terms that he found through Google AdWords. For example:
Good SEO is a combination of efforts, and every little attention to detail helps. Here’s the checklist:
- use the “site:” search mechanism to determine if your site is being crawled
- examine the listings to see how deep Google is indexing
- if your images aren’t being indexed, make sure that you have text links to them
- get the best SEO results by having descriptive file names