Outside PhotoShelter’s Window: I Wanna Be a (bank)Model

Outside PhotoShelter’s Window: I Wanna Be a (bank)Model

Being situated right above NYC’s Union Square has its benefits, like
the Green Market, great restaurants, and unbelievable people watching. 
Last week we saw a woman dancing on a pole (yes, that kind of pole) for charity.  We also saw a contortionist get his head,
right leg, and right arm all inside the head of a tennis racket. And my personal fave, the Michael Jackson impersonator.

Early today, we saw a large gathering of people and noticed a fancy
trailer, tent, white seamless backdrop, and a bunch of strobes.  So, I
ambled over to get a closer look.  Turns out, Jake Chessum – known for his street fashion photos in
New York Magazine’s Look Book,
is doing a photo shoot all day today for HSBC Bank. The fun part is,
they’re shooting regular people – yes, as regular as our bald and
unshaven marketing director, Andrew.  No makeup, no stylist, just
whatever you’re wearing today and the misty ambiance of a foggy Union
Square morning.  If your photos get picked for the HSBC campaign, you
make $750. They’re looking for real stories, and real people, doing
what they can to get by in today’s economy.  I’m sure you have a story
to tell, so stop by Union Square today and get your inner model on.

Hey! Jake Chessum with a Canon 1Ds and some Pocket Wizards! Photo by Andrew Fingerman


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This article was written by

Allen Murabayashi is the Chairman and co-founder of PhotoShelter. He co-hosts the "I Love Photography" podcast on iTunes.

There is 1 comment for this article
  1. Thiago Cardoso at 8:44 pm

    Hi Allen, just to clarify. We also had 10 models on our casting. And was Jake’s suggestion to also try to get more people from the street. By the way, the shoot was fantastic, Jake is brilliant and you’ll be seeing the results soon. Tks.

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