Lady Gaga Named Creative Director for Specialty Line of Polaroid Imaging Products
LAS VEGAS –(Business Wire)– Jan 06, 2010
PLR IP Holdings, LLC, owners of the Polaroid™ brand, today announced a
multi-year strategic partnership with Lady Gaga, who will serve as
creative director for a specialty line of Polaroid Imaging products. The
partnership brings together one of the world’s most iconic brands with
today’s fastest rising musical artist and cultural trend setter, known
for her string of smash global hits including Paparazzi, Bad
Romance and Poker Face, her fashion forward design aesthetic
and her exceptionally close connection with her fans.
Lady Gaga will make a special appearance at the Polaroid booth at the
2010 Consumer Electronic Show (CES) in Las Vegas on Thursday, January 7
at 10:45am to talk about her new creative and business relationship with
the Polaroid brand.
“I am so proud to announce my new partnership with Polaroid as the
creative director and inventor of specialty projects,” said Lady Gaga.
“The Haus of Gaga has been developing prototypes in the vein of
fashion/technology/photography innovation–blending the iconic history
of Polaroid and instant film with the digital era–and we are excited to
collaborate on these ventures with the Polaroid brand. Lifestyle, music,
art, fashion: I am so excited to extend myself behind the scenes as a
designer, and to as my father puts it–finally, have a real job.”
We have some Lady Gaga fans at this office, and they couldn’t be more excited about this. Can’t wait to see the new products!