In the new movie “Limitless,” Bradley Cooper takes a pill which turns him from a good looking, disheveled underachiever into a really good looking dude with seemingly endless talent and ability. Wouldn’t it be great if a pill existed that would suddenly turn your photo business on its head, and generate thousands of dollars?
Unfortunately, it doesn’t exist. Making money in photography is challenging like any small business. But gaining traction and building a business isn’t voodoo either. There are many tried and true marketing, pricing and fulfillment techniques that can help increase your business while streamlining your processes.
Our new guide is aimed at people who want to sell photos. Entitled “How to Sell Prints,” it’s a free 44-page guide that will walk you through different aspects of selling prints from product selection to pricing to fulfillment. Reading it won’t turn you into Bradley Cooper, but it will give you some solid advice for getting started, and optimizing your current print sales operation.
Enabling print sales from your website also gives you a great way to turn passive visitors into active buyers. How many times have you browsed the web, and thought, “man, if this image was for sale, I’d definitely buy a copy.” Passive buying occurs all the time on the web, but it can’t happen if you don’t enable sales.
Thanks to AdoramaPix for co-sponsoring the guide and to Richard Jackson (Hance Partners/Image Craft) and Mark Joste (Spectrum Photographic) for their valuable contributions. ‘Nuff of my rambling, get your guide now!