11 Content Ideas for Your Photo Blog


Blogging, or creating text-based content that search engines can find and index, continues to be an extremely important tool for freelance photographers. We believe that a blog is actually central to a freelancer’s online promotional strategy.

This week, we released “The Freelancer’s Online Marketing Blueprint“, created by the PhotoShelter Research Department. It’s a monster 53-page free report loaded up with essential information and advice for any freelancer.

On page 28, we talk about “Your Blog’s Role in the Marketing Mix” – and list 11 different ideas that you can use to come up with new blog post ideas. I thought I would expand on this a bit, and give a few good example links for each point made.



11 Content Ideas for Your Photo Blog

1) Top 10 lists
This works really well for a few reasons (and it doesn’t have to be exactly 10 things in a list.) First, it forces you to organize your content in a way that is very easy to understand. It helps to create a sense of clarity throughout, and keeps you on topic. We write lists all the time on the PhotoShelter blog (in fact, you’re reading one right now), and we tend to see more traffic to those posts.

Second, I think it causes you to write a headline that clearly describes what the post is about. Because of this, people are more likely to click on it (assuming that the topic is something they care about in the first place.)

A few good examples:


2) Controversial statements
Everyone like a good controversy to stir things up. So why not create one yourself? If you’re brave enough to opine about what’s on your mind, even if it may piss some people off, you just may have a traffic driver/link builder on your hands.

Otherwise, why not write about some of the controversial things that other people have said?

A few good examples:


3) “How To” Tutorials
People are always trying to figure out how to do things, so consider writing a blog post that teaches people to do something that you know how to do well. What’s your specialty? Talk about how you do what you do best, and you may find that quite a few people are interested.

A few good examples:


4) Reviews
There’s a never-ending amount of products being pushed at us constantly, so here’s your way to take advantage of that. Write a review! You can review anything, really. Cameras, lenses, strobes, printers, computers, monitors, even entire companies can be reviewed. So pull something out of your camera bag an start crafting the reviews!

A few good examples:


5) Resource lists
People appreciate a handy list. If you’re willing to do a little research, you could but together a list of links to resources on the web that are important for a specific person, industry, task, or function. It really doesn’t require that you write anything – just come up with the topic, collect your links, and share it with the world.

A few good examples:


6) Infographics
If you have some chart/graph skills, why not create an infographic that explains a topic, concept, or issue? My favorite infographic was created by Jessica Hische, titled “Should I Work For Free?”. She obviously has some design skills, but even if you don’t, you can still use charts/graphs to get your point across in a post. (See the link to John Dunne’s blog below.)

A few good examples:


7) Debate/attack something
Consider writing a post that asks people to debate sides of a popular or newsworthy issue. (No, I am not talking about Canon vs. Nikon, or Mac vs. Windows.)

A few good examples:


8) Comedy
When you hear about something “going viral,” it’s almost always because it’s funny. If you’ve got a good sense of humor, why not make people laugh via your blog?

I’ve seen some really clever/funny photographer-related videos lately – and I know each of the examples below did well based on the huge number of photographers who sent me these links.

A few good examples:


9) Crowdsource input or commentary
I wrote a blog story about digital point and shoot cameras that ended up being the most viewed post of the year. Actually, I didn’t really write most of it — other photographers did.

I just asked a lot of photographers a simple question – which point and shoot camera do they use? When the responses came in, I compiled them all into one big post.

Crowdsourcing means using the internet to solicit content contributions, so others are helping you write the story.

A few good examples:

10) Interview people smarter than you
There are a lot of smart people in the world, so why not interview some of them for your blog. Their experienced viewpoint can add depth to an issue, and links to your blog.

A few good examples:


11) Go behind the scenes
Photographers (just like everyone else) love to see how things are made, and behind-the-scenes type of content usually resonates well with an audience. Just about any photo assignment you get is a potential behind-the-scenes opportunity.

A few good examples:


Download “The Freelancer’s Online Marketing Blueprint” today, and learn how to attract more potential clients to your website and covert them into paying customers.

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This article was written by

PhotoShelter co-founder and GM

There are 11 comments for this article
  1. DaniLew at 2:52 pm

    Some Excellent tips! There are only a few of these suggestions that I use in my blog but I will try to incorporate more in the next few months. Thanks!

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  3. Kendra Vaughan at 10:07 am

    These are great suggestions; however, I am not trying to market other photographers. I’m trying to reach my client base: fine art photography consumers. I’m challenged trying to figure out how to market them and keep their interest without talking photography. Any suggestions about blog content for them?

    • Lauren Margolis at 1:58 pm

      @Kendra My first suggestion would be to pay particular attention to SEO – research what keywords your ideal consumers are searching for, and then built out your posts around those terms. If you rank highly, then you’re consumers are more likely to find you organically. In terms of content, telling behind-the-scenes stories that show consumers your passion and hard work are often good ways to connect with them. You could also try reaching out to your consumers and doing an interview, perhaps asking about the first fine art photography print they bought (or something of that nature), then they will ideally go tell their friends – thus bringing new visitors to your blog. Good luck!

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