Marketing Yourself With Photo Books
What’s better than a chunky, well edited photo book? Not much. For years we’ve looked at photo books as collectors items, and getting published was always a career milestone that’s just a bit out of reach for emerging photographers. However, thanks the the availability, affordability and simplicity of online self-publishing services like Blurb, the photo community has now widely embraced self-publishing, and everyone from professionals to amateurs are now able to create print-on-demand books to catalog each and every project. Photo books are now increasingly being used as a part of an overall marketing strategy to help photographers get their names out there and build more business.
Today we’re launching Marketing Yourself With Photo Books, a new (free) 22-page guide that explores the different ways photographers are using self-publishing to promote themselves to photo editors/buyers and fans alike. Sponsored by Blurb, this guide includes both practical guidance on building a book to use for promotional purposes, as well as rich case studies from top photographers who have successfully woven photo books into their overall marketing strategy.
Inside you’ll find:
- The Economics of Self-Publishing
- What Your Clients Think (insight from magazine photo editors and ad agency buyers)
- Using a Photo Book as Your Portfolio
- Using a Photo Editor
- Design Considerations
- Color Fidelity
- What to Consider Before – and After – You Make Your Book by Daniel Milnor
- Case Studies: Michael Creagh, Graciela Cattarossi, Andrew Kaufman, Matt Eich, Terry Vine
- A Home for Self-Published Books (the Indie Photobook Library)
Plus, the good folks at Blurb have provided a sweet 20% off discount coupon at the back of the guide, so grab your copy of Marketing Yourself With Photo Books now, and share your own photo book insights below.
I’ve tried Blurb, and I like it: http://www.blurb.com/user/store/birgitry
Every season I get a bunch of pocket books printed from Graphistudio, the only bummer is that i have to order a main album as well, but they go down a treat, vendors love’m.
An unexpected bonus: Self-published photo books will serve as a catalog for you. Be sure to include your credit line, email, even your phone whenever the layout will allow. The ROI is excellent. They’re like postcard mailers with a sample of your photo(s) –they always pay for themselves. A photobuyer will contact you, “I’d like to license the photo on page 16.” Our PhotoDaily editor, LeLa LaBree has published 14 books about her dogs: pugs. She uses http://www.Lulu.com and recommends it. –Rohn