Today we released free guide #15 in PhotoShelter’s library of photography business guides: Selling Fine Art Photography. Turns out, the perfect “recipe” to finding success in selling fine art photography, let alone definingfine art photography, proved to be a bit elusive. So we talked at length with 12 pros – fine art photographers, curators and gallerists (online and offline galleries), and one fine art printer to get their best tips and tricks, find out what’s working and what’s not.
Also inside Selling Fine Art Photography, you’ll find profiles of photographers like:
- Ken Kaminesky. Ken discovered a unique style that suited his passion and now succeeds in selling fine art online to a large and growing social following.
- Jimmy Williams. Jimmy returned to his passion after a successful commercial career and now uses PR and media coverage to build an audience for his fine art work.
- Landon Nordeman. Landon piggybacks off the access afforded by editorial assignments to indulge his curious eye to capture a different, more contemporary view of his subjects. His work is marketed through the successful online fine art gallery 20×200.
- Greg Marinovich. Greg has parlayed his vast collection of historic documentary photography from South Africa to find new success in gallery and museum exhibits.
- James Bourret. James opened a gallery to market his Sun Valley, Idaho landscape work, which draws in a regular tourist audience that is then exposed to his fine art collection.
- Peter Carroll. Peter captured a natural rarity – the unique way that rain hits one of Australia’s most recognizable rock formations – and was instantly catapulted into the fine art world by the public response to his work.
- Matt Suess. Matt believes that all fine art sales stem from personal connections and relies heavily on travel to art festivals to meet new people and share the story behind his photos.
- amani olu. amani co-founded Humble Arts Foundation, a nonprofit dedicated to promoting the fine art photography of undiscovered artists.
- Bess Greenberg. Bess is the director of Manhattan’s 25CPW, an artist run gallery space that features a regular stream of community-oriented curated events in a temporarily vacant retail space.