PS: ￼How did you find your niche and discover your focus in commercial photography? ￼
Chrissy Lynn: About five years ago, I looked at my website and realized I was really struggling to put together a cohesive body of work. I’d done some portraits here, a corporate job there, and nice interiors. I was under the impression that I had to put all my jobs up so that people could see who I’ve worked with and what I’ve done. There wasn’t a point of view at all. The work looked like five different photographers shot it. I wasn’t happy with that, but I didn’t know how to fix it.
I tried to read some articles and talked to everyone I knew.
I then got the advice to pick five words that you want to describe your work by and five words that actually describe your work—and try to make those lists match.
I like to think my work is authentic, light, intimate, believable, and inspired. Another photographer might say “dark, moody and dramatic” to describe their work. Write those words down and keep going back to them. Change them if you have to, but find your point of view. It has been a helpful way to find my voice and figure out my style.
Learn more how Chrissy Lynn connected with new clients and grew her commercial photography career. It’s all in our guide, Breaking Into Commercial Photography.