For 30 years, Peter Krogh has made photographs for companies, agencies and institutions worldwide. In 2005 he published The DAM Book (O’Reilly) which has become the most widely-referenced book on the care and feeding of a digital photo archive. He’s the go-to expert in all things Digital Asset Management (DAM), and has worked closely with Adobe, Microsoft, the Library of Congress and World Press Photo, to name a few. In 2012, he received the Library of Congress NDSA Individual Achievement Award. Peter Krogh currently acts as Product Architect of Libris.
What if you could better help your clients, streamline your own efforts and boost your bottom line in the process? With Libris, PhotoShelter’s new product for organizations, you can. And, there’s a referral program that’ll benefit you both as well (more on this below).
But first, I wanted to share why I joined PhotoShelter to work on this project:
In both my roles as a photographer and DAM expert, I’ve seen first-hand the transformation that’s happening in how organizations create, use and manage their imagery.
Alongside the rise in prominence of visual storytelling and the platforms on which we tell those stories, there is a new problem with photo management. And, it’s no longer relegated to the photographer alone. It affects organizations and anyone in them who needs to use images to communicate (which now spans everyone from HR to Marketing to Business Development).
The problem is this: the need for imagery is so great and so many images are being produced or procured, that the image consumer can’t find what he or she needs. So, they reproduce imagery they already have. Or, they miss opportunities to use that imagery all together. They even sometimes unknowingly use imagery without proper licensing. It’s all around inefficient, and even costly, from an organizational perspective.
At the same time, it’s becoming more important than ever for photographers to be full fledged problem solvers, rather than only image makers. In a highly competitive world, photographers must offer up something that the next person does not. (Think about the skills you have beyond photography you could leverage to help your clients like image storage, color management and workflow – challenges familiar to photographers.) Your clients are facing a huge problem with photo management, and you can be an essential part of the solution.
So where do these ideas come together? Libris, that’s where.
We’ve taken the tools developed for photographers and adapted them for the needs of your clients, whether that be brands or sports teams you shoot for, hospitals or real estate agencies you work closely with, or a university or government agency that you provide services for. Libris is built for organizations any size that you work with, while providing important benefits for you. We’ve already seen a number of photographers bring their clients onto Libris. Libris helps photographers and clients work together more seamlessly.
There is a win/win/win here where you can:
- Become a more valued member of the creative team by adding photo library consulting to your portfolio of services.
- Help solve one of your clients’ biggest pain points with a cost-effective, user-friendly digital asset management solution (and in the process, you can make your client look great to other people in their organization).
- Easily transfer your assignments – whole shoots or selected images – directly to your client’s secure and photographer-centric account through PhotoShelter.
- Create an additional revenue stream by helping with the account management.
- And (product plug coming here)…get a bonus for each referral you make to Libris. That referral fee is 10% of the signup revenue, ranging from $2,999 to over $50,000. Not bad, right?
We’ve gotten a few questions from our members about what this means for PhotoShelter. I can assure you that PhotoShelter’s commitment to photographers remains the same (I’m a member too!). Providing value for photographers is the lynchpin of everything we do here at PhotoShelter. And this is another great opportunity that PhotoShelter is offering up.
So, if bringing your clients into Libris fits your business, join the Libris photographer referral program. We’ll send you all the details and materials needed to introduce Libris to your clients. Email us at email@example.com with any questions you may have.