4 Ways to Elevate Your Photo Website in Minutes (and Forget the Coding)

4 Ways to Elevate Your Photo Website in Minutes (and Forget the Coding)

With every new year comes new opportunities to start fresh. New Year’s resolutions, though, have a habit of coming and going as fast as the New Year itself. Generally, it’s because we bite off more than we can chew and set goals that are time consuming or overwhelming.  

So, what’s the solution?

Make it simple.  

Build small goals that are easy to accomplish with little to no time — and set yourself up for success going forward. Sound simple? It is. We promise. And we’re here to help.

Welcome to #WorkLessWednesday. For the next few weeks, we’ll help you achieve the goal of making your life a little easier, and it’ll only take you 15 min or less. Here on the blog and on twitter, we’ll share how to simplify your photography workflow and give you practical ways to work less so you can spend more time doing the things that you love (like shooting).  

To kick things off, let’s talk websites. It’s 2016, folks, and a subpar website just isn’t going to cut it.

Hopefully you already know that PhotoShelter makes designing your website super simple (More on that here if you need a refresher). In a matter of minutes, you can have an engaging website that’s both user-friendly and beautiful.

We’ll cut to the chase with some examples of easy ways to clean up your layout and design. They’re small things that will make it easier for your clients to find what they’re looking for, including:

  • Easy navigation
  • A better viewing experience
  • The hub for your work online
  • A professional look and feel  

Take a bite of one or all of these options. It really will just take you 15 minutes!

1. Make Your Navigation Clutter FreeChrissy Lynn

chrissy

Template: Downtown

Chrissy Lynn, a lifestyle, fashion and portrait photographer, makes great use of drop down menus to keep her website clean and easy for visitors and potential clients to navigate. She gets right to the point with what you need to know with headlines: Photography, Info and Connect. You’ll find all of her portfolios in ‘Photography’, her bio and blog under ‘Info’, and all of her social media sites under  ‘Connect’. A messy navigation is a quick way to overwhelm a visitor, so take advantage of using drop-down menus.

To learn more, check out our navigation support page.  

2. Present Your Images as They’re Meant to Be Seen –  Jonathan Bielaski

jonathan

Template:  Horizon

Appearance can be everything, so it’s important to understand the best way your images should be viewed. For Jonathan Bielaski, an environmental portrait photographer, many of his images are a part of a larger series and best viewed side-by-side. The Horizon template allows the viewer to easily scroll through to see the story unfold with consistent style and branding throughout.

You can feature as many galleries as you like with the horizon template, and setting up your navigation and custom pages with any of the PhotoShelter templates is quick and painless.     

3. Create a One-Stop Shop for your online presenceEspen Rasmussen

espen

Template:  Promenade

Clients shouldn’t have to do a google search to discover who you are (or all the things you have done). Your website should essentially be hub for your online presence — linking to everything you want your clients to find (pro tip: make life easy for your clients, too!).

Photojournalist Espen Rasmussen takes advantage of the ability to seamlessly integrate his video feed, link to other projects he has online, display his social media icons up front and center, and create custom pages to showcase his awards and exhibitions. With PhotoShelter, integrating Vimeo, Instagram, and your blog are as easy and plugging in your handles and clicking ‘save’. You can also create as many custom pages as you need to share other information about your work – things like press hits, tearsheets, favorite equipment, client testimonials, calendar embeds.

Check out these short reads on integrating your social media sites and social follow buttons.  

4. Make Your Website Truly YoursChris Council & Emily Chaplin

c2

Template:  Downtown

Having a personalized brand is key, especially in an industry that’s becoming more saturated by the day. Your brand not only sets you apart from competitors, but it also communicates your level of professionalism and who you are. Commercial and Editorial photographers Chris Council and Emily Chaplin have a unique logo that sets the tone for their work and it also lets us know they’re a team. They have their social following buttons displayed up front and center and their contact page includes buttons for who represents them as well as their social follow buttons — all alongside their wide variety of portfolios and stock imagery. The clean navigation and branding speak to their professionalism and are subtle queues that speak to why a viewer would want to hire them.  

Upload your own custom logo, or have one of our certified consultants design one for you.     

Happy simplifying!

Questions?  Don’t hesitate to get in touch!

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There are 6 comments for this article
  1. Pam Kelso at 10:27 pm

    Last night I tried all the templates on my site and settled on Sonnet. I love it and it closely matches my wordpress blog. I had some trouble with the pinterest pins on the individual images but other than that I really like it.

  2. Milton Gan at 7:19 am

    The post mentions “(pro tip: make life easy for your clients, too!)” and that is always my priority. However, I’ve hit a wall when it comes to my clients trying to use Lightboxes. I sell the benefits of Lightboxes at every client meeting but unfortunately the reality of using Lightboxes is far from ideal as the functionality hasn’t changed in at least five years and I constantly find myself on the back foot having to explain to clients why Lightboxes are clunky, don’t have drag and drop features, and are time consuming to share to multiple email addresses. There’s no point window dressing websites and making them pretty if the client experience is disappointing.

  3. Peter Pauer at 5:39 pm

    I like my current Photoshelter template (Marquee) site but the only thing that has been a bit of an annoyance for me is the need to maintain a separate site(s) for a blog(s).

    Having a built in blog capability would greatly improve Photoshelters offerings as having one seems almost a mandatory thing these days.

    And it would simplify things, instead of tying to keep up 2 or 3 other external blog sites just have one built right in to the PhotoShelter templates.

    • Frank Burnside at 6:31 pm

      EXACTLY! ANY way that PS would enable the ability to integrate text with their templates, or at least a few of them, would GREATLY enhance their utility. Even National Geographic captions their images!

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