With every new year comes new opportunities to start fresh. New Year’s resolutions, though, have a habit of coming and going as fast as the New Year itself. Generally, it’s because we bite off more than we can chew and set goals that are time consuming or overwhelming.
So, what’s the solution?
Make it simple.
Build small goals that are easy to accomplish with little to no time — and set yourself up for success going forward. Sound simple? It is. We promise. And we’re here to help.
Welcome to #WorkLessWednesday. For the next few weeks, we’ll help you achieve the goal of making your life a little easier, and it’ll only take you 15 min or less. Here on the blog and on twitter, we’ll share how to simplify your photography workflow and give you practical ways to work less so you can spend more time doing the things that you love (like shooting).
To kick things off, let’s talk websites. It’s 2016, folks, and a subpar website just isn’t going to cut it.
Hopefully you already know that PhotoShelter makes designing your website super simple (More on that here if you need a refresher). In a matter of minutes, you can have an engaging website that’s both user-friendly and beautiful.
We’ll cut to the chase with some examples of easy ways to clean up your layout and design. They’re small things that will make it easier for your clients to find what they’re looking for, including:
- Easy navigation
- A better viewing experience
- The hub for your work online
- A professional look and feel
Take a bite of one or all of these options. It really will just take you 15 minutes!
1. Make Your Navigation Clutter Free – Chrissy Lynn
Chrissy Lynn, a lifestyle, fashion and portrait photographer, makes great use of drop down menus to keep her website clean and easy for visitors and potential clients to navigate. She gets right to the point with what you need to know with headlines: Photography, Info and Connect. You’ll find all of her portfolios in ‘Photography’, her bio and blog under ‘Info’, and all of her social media sites under ‘Connect’. A messy navigation is a quick way to overwhelm a visitor, so take advantage of using drop-down menus.
To learn more, check out our navigation support page.
2. Present Your Images as They’re Meant to Be Seen – Jonathan Bielaski
Appearance can be everything, so it’s important to understand the best way your images should be viewed. For Jonathan Bielaski, an environmental portrait photographer, many of his images are a part of a larger series and best viewed side-by-side. The Horizon template allows the viewer to easily scroll through to see the story unfold with consistent style and branding throughout.
You can feature as many galleries as you like with the horizon template, and setting up your navigation and custom pages with any of the PhotoShelter templates is quick and painless.
3. Create a One-Stop Shop for your online presence – Espen Rasmussen
Clients shouldn’t have to do a google search to discover who you are (or all the things you have done). Your website should essentially be hub for your online presence — linking to everything you want your clients to find (pro tip: make life easy for your clients, too!).
Photojournalist Espen Rasmussen takes advantage of the ability to seamlessly integrate his video feed, link to other projects he has online, display his social media icons up front and center, and create custom pages to showcase his awards and exhibitions. With PhotoShelter, integrating Vimeo, Instagram, and your blog are as easy and plugging in your handles and clicking ‘save’. You can also create as many custom pages as you need to share other information about your work – things like press hits, tearsheets, favorite equipment, client testimonials, calendar embeds.
4. Make Your Website Truly Yours – Chris Council & Emily Chaplin
Having a personalized brand is key, especially in an industry that’s becoming more saturated by the day. Your brand not only sets you apart from competitors, but it also communicates your level of professionalism and who you are. Commercial and Editorial photographers Chris Council and Emily Chaplin have a unique logo that sets the tone for their work and it also lets us know they’re a team. They have their social following buttons displayed up front and center and their contact page includes buttons for who represents them as well as their social follow buttons — all alongside their wide variety of portfolios and stock imagery. The clean navigation and branding speak to their professionalism and are subtle queues that speak to why a viewer would want to hire them.
Questions? Don’t hesitate to get in touch!