If you want to ensure that your efforts to renegotiate a bad contract handed to you by a large publishing group are unsuccessful, do any of the following:
- Sign the bad contract
- Have your trade group send a letter of protest with no follow-up
- Organize a group of photographers to protest but don’t publicly disclose which photographers are protesting
- Fail to formally coordinate protesting groups
- Fail to create a dialog between photographers who signed, those on the fence, and those who won’t
- Ensure that there is no regular news coverage of the efforts
- Blame a straw man
There will be no movement, there will be no public support, there will be no unified front if nobody knows what you’re doing in the first place. The Time, Inc. contract isn’t the first nor the last to screw photographers. But what could be a watershed moment for photographers to form a unified front and create leverage for a negotiation is withering on the vine.
Photographers are their own worst enemy.