This month we began a new video series (dubbed “Question of the Week”) where we tackle common questions from our members and the broader photographer community. The concept is simple: ask a question, get a simple and straightforward answer from someone with expertise on the topic. You may have already seen them if you have an account with us, but they’ve been so popular that we decided they merited their own roundup.
The past few weeks topics have ranged from marketing to gear and pricing questions. Check them out for a little inspiration and to get to know our team just that much better!
Got a question yourself? Scroll to the end to see how to submit.
Senior Marketing Manager Deborah Block on ways to make the most out of your email marketing campaigns.
- Find a service, like Mailchimp, that offers email templates, a place to store your list and embed a newsletter signup form on your website.
- Subject lines matter. Be engaging, but stay on topic.
- Content matters. Keep your audience updated with fresh and relevant content.
- Be consistent. Send something out on a regular basis so your viewers can look forward to it.
Senior Manager of Client Services Farah Visslailli shares the differences and similarities between our two most popular payment processors, Paypal and Stripe.
- PayPal and Stripe are very similar in that they both accept payments with low transaction fees and are accepted in over 25 countries.
- Major differences: PayPal redirects purchases to PayPal’s website while Stripe is integrated directly into your PhotoShelter website.
- Stripe is the more seamless option for buyers since purchases are happening directly on your website. PayPal is well known, however, so the choice is up to you.
Libris Content Marketing Manager Kristin Twiford gives us a sound tip for shooting video.
- Invest in a rode/shotgun mic that you can mount to your camera or put on a boom, or a lavalier mic which range in price from $10 – $150 and above.
Project Manager Jon Gorman on an important social media tip that everyone should be using.
- When posting, keep in mind that every post is an extension of your brand, your abilities, and what you can offer clients.
- Take it as seriously as you would when you’re producing work for a client.
Marketing Associate & Photographer Natalie Cottle digs into what a retina display really is, and whether or not they’re worth the hype.
- Retina displays are about as close to real life as you’re going to get. A retina display device shows 326 pixels/inch while the human eye shows 300 pixels/inch.
- Retina displays are not the only devices with this type of resolution. In fact, they are becoming increasingly more common.
- Retina displays are definitely worth it. Even though there are other companies out there with similar capabilities, when you consider the total package with Mac devices (power, speed, syncing capabilities, and reliability), they can’t be beat.
Looking to have your photo/tech question answered? Ask us and we just might pick your question next.