You’ve heard it before. To make it in this industry, you have to develop a unique personal brand. You need to make smart marketing and business decisions to push that brand forward. You must stand out and stand apart. But how do you start building an audience and attracting clients in an increasingly distracted and crowded climate? Is it more valuable to focus on sending a newsletter or posting on Instagram? Should you be attending that event or updating your portfolio? When you’re not shooting it can be really challenging to determine the best use of your time and money.
The Photographer’s Guide to Branding and Marketing in a Distracted World will give you the strategies, tips and advice you need to get ahead in a competitive landscape that rewards the unique and memorable. Inside, you’ll find:
- Examples of photographers who have found their sweet spot and capitalized on it
- Updated branding and marketing tips, tricks and trends
- Insights and behind-the-scenes stories from our award-winning members
Whether you’re just getting started or looking for new ways to stand out, this guide will motivate you to shake up and step up your approach.