Watch a Film, Help an Elephant

Watch a Film, Help an Elephant

Did you know that August 12th is World Elephant Day?

Here at PhotoShelter, we are incredibly passionate about the role of photography in conservation. We also happen to love baby elephants, plain and simple.

This year for World Elephant Day, photographer and passionate animal lover Ami Vitale is sharing the incredible story behind her latest film, Shaba. Watch to learn about a Samburu community in northern Kenya that’s gone to great lengths to rehabilitate and care for orphaned elephants.

This is an opportunity to directly support the Retiti Elephant Sanctuary, its elephants and the incredible team there. What better way is there to celebrate?

Editor’s Note: The following is written by Ami Vitale. With her permission, we are sharing it here.


In the mountains of northern Kenya, a Samburu community is doing something that has never been done before: they have built an elephant sanctuary for orphaned elephants. What’s so special is that it’s the first Indigenous owned and run elephant sanctuary that rescues and raises the orphaned elephants with the ultimate goal of reintroducing them back into the wild.

But the sanctuary isn’t just about saving elephants; it’s about breaking down stereotypes and redefining wildlife management. When people realize that they can benefit from healthy elephant populations, they’re proud to take care of wildlife. 

In addition to helping elephants, Reteti is also empowering Samburu women to be the first-ever women elephant keepers in all of Africa. At first, the community didn’t think there was a place for women in the workplace. Now, the success of these women elephant keepers is unlocking new possibilities and setting a powerful example for  girls hoping to pursue their dreams. It’s also changing how the community relates to elephants. Schoolchildren who have never seen an elephant before or who were afraid of elephants visit Reteti and experience these elephants up close. They then realize they can grow up to be a veterinarian or an elephant keeper. 

What’s happening here, without fanfare, is nothing less than the beginnings of a transformation in the way the Samburu people relate to wild animals. This oasis where orphans grow up, learning to be wild so that one day they can rejoin their herds, is as much about the people as it is about elephants. 

Since September 2016, the team at Reteti has rescued over 35 elephants and returned ten back to the wild. This is the result of a widely recognized and expanding grassroots movement of community-driven conservation across northern Kenya; a movement that is growing new economies, transforming lives and conserving natural resources. 

For World Elephant Day, we are making Shaba, an award-winning short film about the sanctuary, available online and all ticket sales go directly to support the elephants and their incredible keepers. It will be available until the 31sth of August at shabafilm.org 

The film is about an orphaned elephant named Shaba who arrived traumatized after poachers killed her mother in front of her. It took weeks for the team at Reteti to finally forge a connection with her and Shaba soon became the matriarch of the entire orphaned herd. She became instrumental at the sanctuary, caring for each new orphan that arrived and teaching the keepers how to be better caretakers. 

This is a story about learning to trust those that we fear. Shaba teaches us about love and our connections to all of life around us.

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