Developing a Better Photography Brand (Hint: It May Include Hiring A Designer)
When we hear the word "brand", the McDonalds arches, Nike's swoosh logo or the Coca Cola script immediately jump to mind. These ubiquitous brands convey…
Marketing
How This Photographer is Making You Laugh (and landing gigs because of it)
Seattle based and California bred, John Keatley's photography business is run with the help of a small staff who collaborate on a gamut of marketing…
10 Great Photographer Promos
Standing out from the crowd is a key goal of photographer promotions. In the days of yore, a promo sent to a photo editor might…
Get the Guide: 10 Branding Secrets for Photographers
What words would you use to describe your photography brand? Fun? Reliable? Adventurous? If you struggle to answer, our latest guide, 10 Branding Secrets for…
New Webinar: The Top 3 Ways to Get More Engagement with Your Imagery on Instagram and Facebook
You might be on Instagram and Facebook, but are you using these platforms the right way to grow your photo business? After all, finding success…
Watch the Video: Tips & Tricks to Build a Following on Instagram with Pei Ketron
Pei Ketron (@pketron) is a San Francisco-based photographer and educator who’s been shooting since 2001, and teaching photo classes privately and through companies such as Skillshare, Edelman…
8 Follow-Worthy Personal Projects on Instagram
With over 200 million users, Instagram provides the opportunity to follow and like images from your favorite photographers, celebrities, brands, and friends alike. It’s also…
4 Ways to Get More Work From Old Clients (& beat the competition)
This post is part of PhotoShelter's Guide to Conquer the Rest of 2014. We've compiled our best business tips to help you get over the mid-year…
Tackling Google: 3 Ways Photographers Can Improve their SEO
This post is part of PhotoShelter's Guide to Conquer the Rest of 2014. We've compiled our best business tips to help you get over the mid-year…