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Fact: 47% of businesses attribute social media to increased website visitors (2011 HubSpot ROI Study).
Fact: Since September 2010, we’ve observed a 180% increase in traffic to PhotoShelter photographers’ websites coming direct from Facebook. (Google Analytics)
Conclusion: Creating a dedicated Facebook Fan Page for your photography business can help gain more online exposure, helping you to get new clients and sell your work.
Below are 5 five-star examples of photographer fan pages, chosen not only because they’re awesomely attractive, but also because they each implement an app or customization that make them “pimped out”.
“Like-Gating”: You can encourage visitors to “like” your page with a nice welcome image and message, like Jon did on his page. Customize your own (we explain how to customize apps in our free ebook Facebook Fan Pages for Photographers under “Creating a Custom App”). Or you can search online for a “like-gating” app.
Offers: Tried and true, special offers and promos often draw in new customers. Why not advertise it on your fan page for more exposure? Sarah Cornish of My Four Hens Photography uses an app by North Social to display hers.
(PhotoShelter members, creating coupon codes and discount promotions is easy inside your account.)
3. The Reason
Reviews: Did you know that you can ask people to review your business right from on your fan page? It’s easy to set up, easy for visitors to use, and an easy way for new clients to learn more about you.
Newsletter Signup: If you’re looking to rev up your newsletter subscribers, try adding a newsletter signup form to your page. MailChimp users should follow this short tutorial, or check your email marketing provider for specific instructions.
PhotoShelter Integration: PhotoShelter members can use their fan pages to display galleries and slideshows, and sell photos to their Facebook community. Download the free eBook Facebook Fan Pages for Photographers and see the section on “6 cool custom tab ideas” to find out how.
Who did we miss? Do you have a pimped-out fan page? Link to them in the comments.
24 Comments
9-27-2011
Pimped out and dynamically linked to the website: http://www.facebook.com/markmeyerphotography?sk=app_206982161953
9-27-2011
I clicked through from Facebook! And a great post. I’m new to the whole Facebook page (and Photoshelter archive!) and managed to pickup some basics- but this shows alot more potential!Cheers. Being able to write reviews is something i’ll be sure to look into once i build up a client base. I have designed a front landing page like the above examples which works well i think. What do you reckon? Here it is. https://www.facebook.com/Outdoorstockphotography
9-27-2011
I also made a Welcome page using a free app. Check it out: http://www.facebook.com/Celine.M.Photography
9-27-2011
Ha, I really like that! Always appreciate clever marketing.
9-27-2011
Awesome- this is like a welcome and like-gating subpage in one.
9-28-2011
here is my version: http://www.facebook.com/pages/The-art-of-Icelandic-Photography/100798046679748
9-29-2011
Had a crack at this myself as I have been meaning to for ages! http://www.facebook.com/danhartwright usually too lazy for this stuff :-)
9-29-2011
Great like-gating page! Looks like you’re in the process of getting some reviews too :)
10-5-2011
Please take a look at my page. Your comments are more then welcome. http://www.facebook.com/IvanDianaPhotography
1-24-2012
I pimped my page a bit today. Thanks for the inspiration. http://www.facebook.com/MikeHenryPhoto
2-9-2012
I created a flash based Welcome page and I am always looking for inspiration. I am a stay at home mom with three kids and I turned into a photographer a few years ago. I love your blog and all of the encouraging information. If you have any tips on how I can make my page better, I would greatly appreciate the tips. Thank you so much!
4-7-2012
Please see this page :)
http://m.facebook.com/profile.php?id=328399710549166&refid=0&m_sess=1vyE8I-xhFsrbwS&ref=nf_fr
6-18-2012
Cool pages especially Darren Bridges. Please check out my page and give some advice thanks! http://www.facebook.com/CompassTrekPhotography
6-24-2012
please have a look at my facebook page http://www.facebook.com/ShreyAndPixlar ….wordpress user can catch me at http://www.shreyandpixlar.wordpress.com …hope you’ll enjoy it…Happy Photography..!!
6-24-2012
Just got back on Facebook, check out my page it sucks I absolutely hate social media but it brings traffic to website…:)
http://www.facebook.com/stephane.lacasa
7-28-2012
Please check it out, and if you like it, please like the page! :)
9-12-2012
This was a great post! It’s always fun learning from other photographers. My FB is found at
http://www.facebook.com/PearlPhotoDesign
Feel free to like the page or browse around a bit. I am always open for new ideas or suggestions!
9-16-2012
Just created my page but hold the phone, it’s a facebook timeline!
Brand new so no cover yet or likes for that matter : /
Help me out?
https://www.facebook.com/globeglimpser
9-24-2012
Any feedback is more than welcome! https://www.facebook.com/nomadeyephoto
10-13-2012
Cool Facebook Fan Pages I will Follow All of Them. Thanks for posting
11-26-2012
Lauren – Excellent blog article. Relevant and succinct. I have been delaying creating a FB company page for so long but this article is making me want to create it today!
Thanks.
Sri
12-19-2012
Thank you very much, this list actually really helped me out to compile a list of Facebook pages I liked for my web developer to give me pointers on how to do what other successful photographers do.
I’m pretty proud of where we’re going with the page so far seeing as Neo has only been operating for a couple of months!
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