I had the pleasure of attending the Art Director's Club…
Zack Arias feels your pain: he too dislikes the businessman part of running your own business. If he could just photograph all day and not worry about the business, he would. Unfortunately, that’s not reality – and Zack learned the hard way.
After almost losing everything to debt, Zack climbed out of the trenches and became the renowned editorial and commercial photographer he is today. In this video, Zack shares his top tips for photographers who are in the midst of starting their own business.
“The gear is never, ever going to make you a better photographer.”
Get Zack’s firsthand advice on managing your finances (including not falling susceptible to GAS – gear acquisition system), finding your niche, expectations for getting your first client, why you should consider doing headshots, and more.