Fact: 47% of businesses attribute social media to increased website visitors (2011 HubSpot ROI Study).
Fact: Since September 2010, we’ve observed a 180% increase in traffic to PhotoShelter photographers’ websites coming direct from Facebook. (Google Analytics)
Conclusion: Creating a dedicated Facebook Fan Page for your photography business can help gain more online exposure, helping you to get new clients and sell your work.
“Like-Gating”: You can encourage visitors to “like” your page with a nice welcome image and message, like Jon did on his page. Customize your own (we explain how to customize apps in our free ebook Facebook Fan Pages for Photographers under “Creating a Custom App”). Or you can search online for a “like-gating” app.
Offers: Tried and true, special offers and promos often draw in new customers. Why not advertise it on your fan page for more exposure? Sarah Cornish of My Four Hens Photography uses an app by North Social to display hers.
Reviews: Did you know that you can ask people to review your business right from on your fan page? It’s easy to set up, easy for visitors to use, and an easy way for new clients to learn more about you.
Newsletter Signup: If you’re looking to rev up your newsletter subscribers, try adding a newsletter signup form to your page. MailChimp users should follow this short tutorial, or check your email marketing provider for specific instructions.
PhotoShelter Integration: PhotoShelter members can use their fan pages to display galleries and slideshows, and sell photos to their Facebook community. Download the free eBook Facebook Fan Pages for Photographers and see the section on “6 cool custom tab ideas” to find out how.